Marketing on Konstantin Zavarov

The Brand Age, Paul Graham

Sun, 05 Apr 2026 12:00:00 +0300

Paul Graham is the co-founder of Y Combinator and one of the foremost philosopher-technologists of our time. For 25 years he has been publishing deep, thoughtful essays on his blog — though rarely. In 2025, for instance, he published just four pieces. In March 2026, a new one appeared: «The Brand Age». I’d like to discuss it.

Why does this matter to me? Among all the authors I follow, Paul Graham comes first. I’ve referenced his essays several times before — in my roundup of resources for product managers, in «The 10 Deadly Sins of a Product Manager», and in «Thinking Through Writing». What I also appreciate is his style: clarifying footnotes and acknowledgments to well-known experts who reviewed his drafts. In this latest essay, the reviewers include Sam Altman, among others. And equally important — there’s no advertising, no promotion of any services.

Product CEO: How a Product Manager Creates Meaning and Communicates Value

Wed, 24 Jul 2024 15:17:01 +0300

This article was originally published on Delovoy Mir.

Technology today is advancing at a breakneck pace. There’s even a concept called «technological singularity» — the idea that in some hypothetical future, explosive technological growth will fundamentally transform our civilization.

But it’s worth remembering that technology doesn’t enter our lives on its own. It reaches us through IT products, each built to solve specific problems or address the needs of a particular audience.

Product Management Is Marketing Management

Fri, 24 May 2024 15:17:01 +0300

And a product manager is a marketing specialist.

This definition is obvious to people who studied marketing in college. But it’s not always clear to those who came to product management from a technical background.

As someone who came up through the technical ranks, I long believed that «marketing» was limited to finding promotion channels, communicating a product’s value to users, and selling goods — whether physical or digital, it didn’t much matter. But that understanding of marketing is very, very far from the truth.

Loyalty ≠ Satisfaction

Wed, 24 Apr 2024 15:17:01 +0300

Loyalty

Customer Loyalty is devotion to a brand or product. It means that when faced with comparable alternatives, a user will choose our product. This choice is often emotional — a user who’s fallen in love with a product will recommend it to friends and acquaintances.